Client: Pescaporta Distribucions
Location: Vinebre, Tarragona
Showcases: SS85-A for self service
The challenge in Pescaporta was to modify the sales habit of a clientele that was used to buying and ordering directly in the warehouse where the product is stored. Therefore, we built a second warehouse annexed to the current one from scratch to enhance and embellish the buying and selling experience. In addition, in this second warehouse, connected to the new shop, we also designed and built the new offices.
How did we do it? We wanted to work with a completely different material to what you can usually find in a fishmonger’s shop. Natural wood. As it is a distribution point, the fish is sold in boxes that are taken out of the storage building with trolleys. Therefore, by not having to handle the fish, this allowed us greater freedom in the design. To highlight this natural laminated wood, the entire clad wall was backlit to achieve the warmth effect necessary for the type of gourmet product sold in the shop. We arranged a whole wall of shelves and a self-service display case to favour impulse sales by highlighting the product with the right lighting.
The difficulty of the project lies in the curves that serve to connect the two main areas, the shop and the offices. Curved wooden walls that incorporate glass to provide a view of the entire premises.
We divided the office area into a meeting room, an operations room and two independent offices separated by glass and sliding doors. The big plus of these offices compared to the previous ones is the natural light and the views of the mountains that we achieved thanks to the large windows. The furniture was also chosen to be of high quality to increase the comfort of the staff, as well as the suspended LED lighting.
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