Customer: Cal Meuet
City: Guissona, Lleida
Assembly: March 2018
Forced-air display case SS-95 for deli area and SS85 gravity coil for meat area, straight glass with a retro upright system, and black display
When we arrived in Guissona, we found the typical grocery store of a rustic village, full of produce in every corner. We talked to the owner about the possibility of giving priority to fresh and basic products, such as bread, meat, fruit, and cold meats.
First of all, the client’s modernist entrance was cleared out to give it a more personal touch. The fruit was placed entering to the left, and all the packaged products towards the back. In the centre, in an L-shape surrounding the walls, the display case was placed, with a forced air zone for the cold meats and a gravity coil zone for the meat. At the end of the display case on the left, a ham table for buying sliced ham, and then the bread. Bread is a product that is bought almost every day, so by placing bread there we encourage impulse buying when customers see it.
Finally, at the end of the display case on the right, there are shelves with freshly prepared and packaged produce and a small, decorated cellar to help with wine pairings.
The decoration maintains the rustic style, respects the architecture, but modernises the existing concept.
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